Industry
Beauty & Personal Care
Service
Delivered In
60 days
Results
YoY Sales
Average Order Value
Overview
A cosmetics brand had solid products and reasonable organic traffic. It had no Brand Store and a catalog that was actively working against it. Variations that should have been grouped were listed as separate, unconnected ASINs. Shoppers landed on one product and had no pathway to others. Average order value was suppressed. Cross-sell was non-existent. The brand had no unified presence on Amazon.
The problem required no additional ad spend. It required fixing the structure the existing traffic was already landing on.
Within 60 days of building the Brand Store and restructuring the full catalog variation architecture, monthly revenue grew from $15K to $28K. An 84% increase driven entirely by structural improvements, not a single additional dollar of advertising.
Challenge
No Brand Store and no unified brand presence on Amazon
Variations listed as separate disconnected ASINs with no parent-child structure
No cross-sell or browsing pathway for shoppers across the range
Fragmented reviews and suppressed average order value across the catalog
Approach
Brand Store Build
The Brand Store was built from zero. Organized by product category, optimized for discovery and browse behaviour, and built to convert visitors arriving from both organic and paid sources. For the first time the brand had a destination on Amazon where shoppers could see the full range, understand the brand, and move between products without leaving the page.
Catalog Variation Restructure
Every fragmented variation was identified and consolidated into properly structured parent-child relationships. Shoppers could now see the full product range on a single listing, compare options, and navigate the range without losing context. Review consolidation across previously separated ASINs improved conversion signals immediately across the catalog.
Content and Creative Refinement
With the structure in place, individual listings were optimized to support discovery and cross-sell. Copy, imagery, and A+ content were refined to communicate the full product range and guide shoppers toward higher-value purchases. AOV lifted 34% as customers began discovering and buying across the range rather than landing on a single product and leaving.
