Industry
Pet Products
Service
Delivered In
12 months
Results
External Traffic Revenue
External ACoS
Overview
A $16M pet cleaning brand had strong Amazon search performance. Demand beyond the platform was never being built. No influencer strategy, no paid social driving qualified traffic in, and no system to measure what external channels were actually contributing to Amazon sales.
The challenge was not simply to drive traffic. Anyone can send clicks to an Amazon listing. The challenge was to build a system that generated real purchase intent, tracked every source back to an Amazon sale, and scaled only the channels and creators that proved their return.
Over 12 months, that system generated over $1M in measurable outside-traffic revenue across TikTok, Meta, and affiliate channels at a 15% external ACoS.
Challenge
Zero external traffic infrastructure in place
No influencer selection or management process
No attribution connecting social activity to Amazon sales
No system to identify and scale what was actually working
Approach
Precision Influencer Selection
Creators were selected based on audience fit, engagement quality, and content style, not follower count. Pet cleaning products have natural visual appeal and problem-solution storytelling that converts well in short-form video. Every creator was evaluated against the buyer profile before being brought into the program. Reach without relevance was not a consideration.
Viral Creative Strategy
Detailed content briefs were built to trigger organic sharing. Before-and-after demonstrations, real pet moments, and problem-agitation-solution formats were developed for both TikTok and Meta. Creative was treated as a performance asset, not a brand asset. Every video was briefed, reviewed, and tracked before going live.
Attribution and Scaling
Amazon Attribution was implemented across every channel and creator from the start. Every click, every sale, and every dollar of external spend was tracked back to a measurable Amazon outcome. Channels and creators that proved their return were scaled. Those that did not were cut. Nothing scaled without proof.
