The Creative Fix That Doubled a Pet Food Brand's Sales
Industry
Pet Food
Service
Listing & Creative Optimization
Delivered In
4 to 6 weeks
Results
Monthly revenue $30K → $75K
Conversion rate up 23
ROAS moved 1.2 → 2.9
A structured creative transformation, A/B tested before applying changes at scale, lifted conversion 23% and doubled revenue while ROAS moved from 1.2 to 2.9.
Overview
A pet food brand had been selling on Amazon for over five years. The product was solid. The reviews were decent. Conversion was quietly bleeding.
Images that had not been updated in years were losing shoppers the moment they landed on the listing. At $30K per month in revenue and $5K in monthly ad spend, the brand was paying to drive traffic to a page that could not close it. Competitors had moved on creatively. This brand had not.
The fix was not more spend. It was fixing what the spend was landing on. A structured creative transformation, A/B tested before applying changes at scale, lifted CVR by 23% within 4 to 6 weeks. Revenue doubled. ROAS moved from 1.2 to 2.9. The brand entered the top 100 in its category for the first time.
- Main images unchanged for over 5 years with no packaging shots or quality visuals
- Creative falling significantly behind category standards and competitors
- $5K monthly ad spend driving traffic to a listing that could not convert it
- ROAS at 1.2 making advertising impossible to scale profitably
Creative Audit and A/B Testing
Before changing anything at scale, every creative assumption was tested. Main image variants were developed across different angles, lifestyle versus product-only formats, and packaging prominence. Each variant was A/B tested across the catalog. The winning creative was confirmed by data before a single change was applied at scale.
Full Gallery Rebuild
With a proven main image in place, the complete image gallery was rebuilt across all ASINs. Every outdated asset was replaced with on-brand, category-competitive creative. Images were built to communicate product quality, establish trust, and answer the questions a shopper has before they decide to buy.
A+ Content and Brand Story
A+ Premium Content was built to address purchase objections, communicate product quality clearly, and reinforce the brand story post-click. The goal was to ensure that every shopper who made it past the main image had everything they needed to convert without leaving the listing.
