Insights from inside
Amazon growth.

Practical thinking on Amazon growth, advertising, and what actually drives results on the platform.

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External Traffic

Influencer Marketing

Catalog Management

Growth Strategy

Agency Reviews

Agency Decision

Amazon PPC

Amazon Streaming TV Advertising: How It Became a Measurable Growth Channel cover illustration

Amazon PPC

Amazon Streaming TV Advertising: How It Became a Measurable Growth Channel

Chang Tian

Aug 15, 2026

Amazon TACoS: What It Is, How to Calculate It, and What Your TACoS Is Telling You cover illustration

Amazon PPC

Amazon TACoS: What It Is, How to Calculate It, and What Your TACoS Is Telling You

Chang Tian

Aug 13, 2026

Amazon DSP: How It Works and When Brands Should Use It cover illustration

Amazon PPC

Amazon DSP: How It Works and When Brands Should Use It

Chang Tian

Aug 13, 2026

Amazon Listing Optimization: How to Improve Rankings and Conversion cover illustration

Catalog Management

Amazon Listing Optimization: How to Improve Rankings and Conversion

Chang Tian

Aug 13, 2026

The 20x Question: What Management Fees Should Return

Agency Decision

The 20x Question: What Management Fees Should Return

Kai Yasui

Aug 10, 2026

What Full Amazon Account Management Actually Costs

Agency Decision

What Full Amazon Account Management Actually Costs

Kai Yasui

Aug 10, 2026

Amazon Agency vs In-House Hire: The Real Math

Agency Decision

Amazon Agency vs In-House Hire: The Real Math

Kai Yasui

Aug 10, 2026

Amazon Ad Waste: The Hidden Catalog Problems Draining Your PPC Budget

Catalog Management

Amazon Ad Waste: The Hidden Catalog Problems Draining Your PPC Budget

Chang Tian

Aug 6, 2026

Amazon PPC Stops Scaling? The Hidden Growth Ceilings Most Brands Miss

Growth Strategy

Amazon PPC Stops Scaling? The Hidden Growth Ceilings Most Brands Miss

Chang Tian

Aug 6, 2026

Agency Reviews

Best Amazon DSP Agency: How to Evaluate Partners for Full Funnel Growth

Chang Tian

Jul 30, 2026

Agency Reviews

10 Best My Amazon Guy Alternatives for Amazon Brands in 2026

Chang Tian

Jul 29, 2026

Agency Reviews

Best Amazon Growth Agency: 12 Top Companies in 2026

Chang Tian

Jul 28, 2026

SKU proliferation and Amazon catalog growth analysis

Catalog Management

The SKU Proliferation Trap: What 1,263 New Brands in One Subcategory Tells You

Tariq Khan

Jul 20, 2026

Illustration comparing ASIN repositioning with killing and relaunching an Amazon listing

Growth Strategy

Never Kill a Listing With 400 Reviews: The Case for ASIN Repositioning

Murad Elgendy

Jul 20, 2026

Warehouse shelves stacked with boxes representing an Amazon catalog

Catalog Management

Amazon Listing Suppressed? Causes, Fixes, and How to Prevent It

Murad Elgendy

Jul 9, 2026

Amazon catalog management article cover

Catalog Management

Amazon Catalog Management: The Business Function Most Brands Treat as Housekeeping

Tariq Khan

Jul 8, 2026

Flash sale illustration

Influencer Marketing

Why Influencer Spikes Fade, and How to Make Them Stick

Kyzenn Team

Jun 11, 2026

Ecommerce growth chart

External Traffic

External Traffic for Amazon Is a Ranking Strategy, Not a Branding Exercise

Kyzenn Team

Jun 10, 2026