Amazon DSP management that reaches your customers beyond the search page.
Amazon DSP management that reaches your customers beyond the search page.
Programmatic Amazon DSP advertising that reaches and retargets your audience on and off Amazon, at scale.
What Amazon advertising can do when it is set up properly.
What Amazon advertising can do when it is set up properly.
Reach customers at every stage, not just at search
Most Amazon advertising targets people who are already searching for your product. Amazon audience targeting through DSP lets you reach them earlier in the journey, before they have started comparing options.
Reach customers at every stage, not just at search
Most Amazon advertising targets people who are already searching for your product. Amazon audience targeting through DSP lets you reach them earlier in the journey, before they have started comparing options.
Your brand stays visible when customers leave Amazon
Shoppers do not buy on the first visit. DSP keeps your brand in front of past visitors across the open web so that when they are ready to buy, your product is the one they come back to.
Your brand stays visible when customers leave Amazon
Shoppers do not buy on the first visit. DSP keeps your brand in front of past visitors across the open web so that when they are ready to buy, your product is the one they come back to.
Amazon's purchase data working for your brand
The Amazon demand-side platform draws on purchase intent signals that no other ad platform can match. Audience segments are built around what people in your category actually buy, not just what they browse.
Amazon's purchase data working for your brand
The Amazon demand-side platform draws on purchase intent signals that no other ad platform can match. Audience segments are built around what people in your category actually buy, not just what they browse.
Reporting that tells you something useful
DSP produces a lot of data. Most of it is noise. Kyzenn translates performance into what actually matters: which audiences are converting, which placements are earning their spend, and where the strategy needs to shift.
Reporting that tells you something useful
DSP produces a lot of data. Most of it is noise. Kyzenn translates performance into what actually matters: which audiences are converting, which placements are earning their spend, and where the strategy needs to shift.
Full Amazon DSP management.
From Amazon audience targeting strategy to ongoing campaign optimization, every element of your DSP is actively managed.
Audience audit and Amazon audience targeting strategy
Prospecting campaigns to reach new high-intent audiences
On and off Amazon placement management
Creative strategy and asset guidance
Integration with your existing PPC campaigns
Retargeting campaigns for past visitors and existing customers
Budget allocation and frequency controls
Plain-language performance reporting
How Kyzenn manages your Amazon DSP.
How Kyzenn manages your Amazon DSP.
DSP without a clear audience strategy is wasted spend. We start with who you need to reach and build from there.
DSP without a clear audience strategy is wasted spend. We start with who you need to reach and build from there.
01
Audience audit
A review of your existing customer data, purchase behavior, and account history to map who is currently being reached against who should be. That gap informs every targeting decision that follows.
01
Audience audit
A review of your existing customer data, purchase behavior, and account history to map who is currently being reached against who should be. That gap informs every targeting decision that follows.
02
Amazon audience targeting strategy
Segments are defined, campaign types are selected, and placement strategy is built around where your brand sits in its growth journey. Retargeting existing customers and prospecting new ones require different approaches and are treated that way.
02
Amazon audience targeting strategy
Segments are defined, campaign types are selected, and placement strategy is built around where your brand sits in its growth journey. Retargeting existing customers and prospecting new ones require different approaches and are treated that way.
03
Campaign launch
Campaigns go live with clear budgets and defined benchmarks for success. What good looks like is agreed before spend starts, not measured retroactively.
03
Campaign launch
Campaigns go live with clear budgets and defined benchmarks for success. What good looks like is agreed before spend starts, not measured retroactively.
04
Ongoing reporting and optimization
Regular reviews with reporting in plain language. When something is working, it gets scaled. When it is not, that gets communicated, and the strategy gets adjusted.
04
Ongoing reporting and optimization
Regular reviews with reporting in plain language. When something is working, it gets scaled. When it is not, that gets communicated, and the strategy gets adjusted.
Kyzenn vs other options.
| Feature | Kyzenn | In-House | Other Agencies |
|---|---|---|---|
| Amazon audience targeting strategy built before spend | Yes | Varies | Rarely |
| Amazon first-party purchase data used to build segments | Yes | Limited access | Varies |
| On and off Amazon placement management | Yes | Rarely | Varies |
| DSP integrated with existing PPC strategy | Yes | Varies | Rarely |
| Retargeting and prospecting managed as separate strategies | Yes | Rarely | Varies |
| Plain-language reporting on what each campaign produces | Yes | Yes | Often limited |
| Feature | Kyzenn | In-House | Other Agencies |
|---|---|---|---|
| Amazon audience targeting strategy built before spend | Yes | Varies | Rarely |
| Amazon first-party purchase data used to build segments | Yes | Limited access | Varies |
| On and off Amazon placement management | Yes | Rarely | Varies |
| DSP integrated with existing PPC strategy | Yes | Varies | Rarely |
| Retargeting and prospecting managed as separate strategies | Yes | Rarely | Varies |
| Plain-language reporting on what each campaign produces | Yes | Yes | Often limited |
What getting it right looks like.
Real results from brands that needed more than an agency managing their account.
to reverse an 80% year-on-year account decline in peak holiday season
to reverse an 80% year-on-year account decline in peak holiday season
Monthly growth sustained for a recovered brand, every month after
Monthly growth sustained for a recovered brand, every month after
Profit increase for a single client in six months
Profit increase for a single client in six months
What our clients say.
"We had run DSP before with another agency and got very little from it. Kyzenn built a proper audience strategy from scratch and the difference in retargeting performance was immediately noticeable. It was the first time DSP had genuinely worked for us."
Emma L. Director of Marketing, Beauty Brand
"We had run DSP before with another agency and got very little from it. Kyzenn built a proper audience strategy from scratch and the difference in retargeting performance was immediately noticeable. It was the first time DSP had genuinely worked for us."
Emma L. Director of Marketing, Beauty Brand
"For the first time I could see exactly what our DSP spend was producing and why. The reporting was clear, the results were consistent, and there were no surprises."
David K. Brand Manager, Consumer Products
"For the first time I could see exactly what our DSP spend was producing and why. The reporting was clear, the results were consistent, and there were no surprises."
David K. Brand Manager, Consumer Products
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© 2026 Kyzenn. All rights reserved.
© 2026 Kyzenn. All rights reserved.
© 2026 Kyzenn. All rights reserved.
© 2026 Kyzenn. All rights reserved.