Amazon DSP management that reaches your customers beyond the search page.

Amazon DSP management that reaches your customers beyond the search page.

Programmatic Amazon DSP advertising that reaches and retargets your audience on and off Amazon, at scale.

What Amazon advertising can do when it is set up properly.

Reach customers at every stage, not just at search

Most Amazon advertising targets people who are already searching for your product. Amazon audience targeting through DSP lets you reach them earlier in the journey, before they have started comparing options.

Reach customers at every stage, not just at search

Most Amazon advertising targets people who are already searching for your product. Amazon audience targeting through DSP lets you reach them earlier in the journey, before they have started comparing options.

Your brand stays visible when customers leave Amazon

Shoppers do not buy on the first visit. DSP keeps your brand in front of past visitors across the open web so that when they are ready to buy, your product is the one they come back to.

Your brand stays visible when customers leave Amazon

Shoppers do not buy on the first visit. DSP keeps your brand in front of past visitors across the open web so that when they are ready to buy, your product is the one they come back to.

Amazon's purchase data working for your brand

The Amazon demand-side platform draws on purchase intent signals that no other ad platform can match. Audience segments are built around what people in your category actually buy, not just what they browse.

Amazon's purchase data working for your brand

The Amazon demand-side platform draws on purchase intent signals that no other ad platform can match. Audience segments are built around what people in your category actually buy, not just what they browse.

Reporting that tells you something useful

DSP produces a lot of data. Most of it is noise. Kyzenn translates performance into what actually matters: which audiences are converting, which placements are earning their spend, and where the strategy needs to shift.

Reporting that tells you something useful

DSP produces a lot of data. Most of it is noise. Kyzenn translates performance into what actually matters: which audiences are converting, which placements are earning their spend, and where the strategy needs to shift.

Amazon PPC Management — what's included

Full Amazon DSP management.

From Amazon audience targeting strategy to ongoing campaign optimization, every element of your DSP is actively managed.

Audience audit and Amazon audience targeting strategy

Prospecting campaigns to reach new high-intent audiences

On and off Amazon placement management

Creative strategy and asset guidance

Integration with your existing PPC campaigns

Retargeting campaigns for past visitors and existing customers

Budget allocation and frequency controls

Plain-language performance reporting

How Kyzenn manages your Amazon DSP.

How Kyzenn manages your Amazon DSP.

01

Audience audit

A review of your existing customer data, purchase behavior, and account history to map who is currently being reached against who should be. That gap informs every targeting decision that follows.

01

Audience audit

A review of your existing customer data, purchase behavior, and account history to map who is currently being reached against who should be. That gap informs every targeting decision that follows.

02

Amazon audience targeting strategy

Segments are defined, campaign types are selected, and placement strategy is built around where your brand sits in its growth journey. Retargeting existing customers and prospecting new ones require different approaches and are treated that way.

02

Amazon audience targeting strategy

Segments are defined, campaign types are selected, and placement strategy is built around where your brand sits in its growth journey. Retargeting existing customers and prospecting new ones require different approaches and are treated that way.

03

Campaign launch

Campaigns go live with clear budgets and defined benchmarks for success. What good looks like is agreed before spend starts, not measured retroactively.

03

Campaign launch

Campaigns go live with clear budgets and defined benchmarks for success. What good looks like is agreed before spend starts, not measured retroactively.

04

Ongoing reporting and optimization

Regular reviews with reporting in plain language. When something is working, it gets scaled. When it is not, that gets communicated, and the strategy gets adjusted.

04

Ongoing reporting and optimization

Regular reviews with reporting in plain language. When something is working, it gets scaled. When it is not, that gets communicated, and the strategy gets adjusted.

What getting it right looks like.

Real results from brands that needed more than an agency managing their account.

126%

Increase in branded searches

3.8X

Average return on ad spend

60%

New-to-brand customer rate

What our clients say.

"I underestimated the detail of work that went into growing our Amazon channel, and when I see our growth rate, I’m glad I gave the channel to Kyzenn to manage so I can focus my time into product development."

James R.
James R.

Founder, Consumer Goods Brand

Founder, Consumer Goods Brand

"Three years running our own Amazon account and we were convinced we were doing fine. Kyzenn audited it in the first week and found more gaps than we expected. The growth since has been hard to argue with."

Sarah M.
Sarah M.

Head of eCommerce, Home and Kitchen Brand

Head of eCommerce, Home and Kitchen Brand

"Most agencies talk about revenue. Kyzenn talks about margins. That one difference changes every conversation we have with them."

Michael T.
Michael T.

VP of eCommerce, Health and Wellness Brand

VP of eCommerce, Health and Wellness Brand

Want to know what Amazon DSP could actually be doing for your brand?