Diversifying Income Streams through Strategic Selling and Advertising on Walmart
10K to 90K in consistent monthly sales on Walmart
Monthly Revenue from 10K to 90K
Kyzenn Levers
Promotions
PPC
Enhanced Branding
Background
Our client, an e-commerce seller, initially concentrated the majority of their efforts on Amazon, which was the primary source of their income. Facing increased competition and diminishing profitability on Amazon, the client sought to expand their reach and increase sales on Walmart. At the onset, their monthly sales on Walmart were a modest $10,000.
Challenges
The transition from Amazon to Walmart presented unique challenges. While the client was well-versed in Amazon’s algorithms and advertising strategies, Walmart’s platform required a distinct approach. Walmart’s lower competition was an advantage, but understanding and navigating its algorithm was crucial for success. The client needed to develop effective advertising strategies tailored to Walmart’s ecosystem.
Strategy
Algorithm Understanding
We began by comprehensively studying Walmart’s algorithm, identifying key differences from Amazon’s model. This involved analyzing search algorithms, product ranking factors, and customer behavior on the Walmart platform.
Trial and Error Advertising
Unlike Amazon, Walmart’s advertising landscape demanded a different set of strategies. We initiated a series of trial and error experiments to identify the most effective advertising methods on Walmart. This involved testing different ad formats, placements, and targeting options.
Optimized Product Listings
Crafting compelling and optimized product listings was essential. We ensured that product titles, descriptions, and images aligned with Walmart’s search algorithm, increasing the visibility of our client’s products.
Strategic Pricing and Promotions
Walmart’s customer base is known for seeking value. We implemented strategic pricing and promotion tactics to attract and retain customers, including exclusive discounts, bundling options, and limited-time offers.
Enhanced Customer Service:
Recognizing the importance of customer satisfaction on Walmart’s platform, we emphasized prompt customer service, resolving queries, and addressing concerns to build positive reviews and improve the overall shopping experience.
Results
Within a year of implementing these strategies, our client’s monthly sales on Walmart soared from $10,000 to an impressive $90,000. The diversification of income streams not only provided financial stability but also reduced the client’s dependency on Amazon.
Conclusion
This case study underscores the importance of diversifying income streams for e-commerce sellers. Walmart’s platform, with its lower competition and distinct algorithm, offers a lucrative opportunity for growth. By adapting advertising strategies and embracing the unique features of Walmart’s ecosystem, sellers can unlock untapped potential and secure long-term success in the dynamic e-commerce landscape.