Boosted Amazon Sales and Best Seller Rank:
From 15 to 5 through Strategic Deals Implementation
BSR Rank from 15 to 5
Kyzenn Levers
Promotions
PPC
In the ever-competitive landscape of e-commerce, Amazon sellers continually seek innovative strategies to enhance product visibility, boost sales, and improve Best Seller Rank (BSR). This case study explores the significance of running deals on Amazon through the experience of a client who, despite having a commendable BSR, aimed to further elevate product positioning and sales by incorporating strategic deal promotions.
Background
The client in question maintained a strong presence on Amazon with a commendable BSR for their product. While their advertising efforts were yielding positive results, the challenge arose in sustaining and improving their already impressive BSR, especially as it tends to get more challenging as the ranking ascends. Recognizing the need for additional tactics to elevate the product’s visibility and sales, the decision was made to explore Amazon’s deal promotions.
Strategy
To reach the top 10 in the Best Seller list, Kyzenn opted to run a “Best Day Deal” for their product. This type of promotion offers a significant discount for a limited period, enticing potential customers to purchase during the specified timeframe. The deal was strategically planned to leverage the existing momentum and capitalize on the product’s positive attributes.
Results
The impact of the “Best Day Deal” on the client’s product was both immediate and sustained. On the day of the promotion, the product’s BSR skyrocketed to an impressive fifth position. This surge in ranking not only reflected increased sales volume but also heightened visibility among potential customers browsing Amazon’s marketplace.
Analysis
After the conclusion of the “Best Day Deal,” there was a minor drop in the BSR as expected. However, the key takeaway from the analysis was the sustained improvement in the overall ranking compared to the pre-deal status. Despite a slight increase from the initial boost, the BSR remained notably better than its original position.
This case study highlights the strategic importance of running deals on Amazon to not only drive immediate sales but also to impact long-term Best Seller Rank. The “Best Day Deal” proved to be an effective tool for catapulting the client’s product into the top 10, achieving heightened visibility and sustained improvement in sales even after the deal concluded. As Amazon’s marketplace evolves, sellers must embrace diverse promotional strategies to stay competitive, and running targeted deals emerges as a valuable component of a comprehensive sales strategy.