A pet food brand had been selling on Amazon for over five years. The product was solid. The reviews were decent. But conversion was quietly bleeding — images that hadn’t been updated in years were losing shoppers the moment they landed on the listing.
At $30K/month revenue and $5K in monthly ad spend, the brand was spending to drive traffic to a listing that couldn’t convert it. The creative had never kept pace with the category. Competitors had moved on. This brand hadn’t. The fix wasn’t more spend — it was fixing what the spend was landing on.
We ran a structured creative transformation — A/B tested before applying changes at scale, so every decision was backed by data, not opinion.
Before touching the full catalog, we ran a 30-day A/B test on the hero product’s main image. New creative included professional packaging photography, lifestyle context, and competitive benchmarking against top-performing listings in the category. The winning variant was identified inside 30 days.
With a proven winner in hand, we rebuilt the complete image gallery across all ASINs — replacing every outdated asset with on-brand, category-competitive creative. Simultaneously, we built out A+ Premium Content to address purchase objections, communicate product quality, and reinforce the brand story post-click.
Changes were applied systematically across the full catalog — not as a one-off on the hero product. Every ASIN got updated creative aligned to the same standards, compounding the CVR improvement across the entire product range rather than isolating the gains to a single listing.
CVR lifted immediately after the image change went live. Within 4–6 weeks the improvement was confirmed across all ASINs. Revenue doubled — the same ad spend now converted at a fundamentally higher rate. ROAS moved from 1.2 to 2.9. The brand entered the top 100 in its category for the first time, driven by the improved purchase velocity signalling stronger organic rank to Amazon’s algorithm.
Conversion rate is the multiplier on everything else. This brand had been paying to drive traffic to a listing that couldn’t close it — for five years. A data-driven creative overhaul, A/B tested before rollout, doubled the return on every ad click without increasing spend by a single dollar. The most underutilised lever on Amazon isn’t the campaign. It’s the listing it sends people to.
We audit listings, test creative, and rebuild what’s losing you sales — before increasing a single dollar of spend.