A cosmetics brand had solid products and reasonable organic traffic — but no Brand Store and a catalog that was working against itself. Variations that should have been grouped were listed as separate, unconnected ASINs. Shoppers landed on one product and had no pathway to others. AOV was suppressed. Cross-sell was non-existent. The brand had no unified presence on Amazon.
We built the Brand Store from scratch and restructured the full catalog variation architecture. Within 60 days, monthly revenue grew from $15K to $28K — an 84% increase — driven entirely by structural improvements, not additional ad spend. Store visitors grew 35%. AOV lifted 34% as customers discovered and bought across the range rather than in isolation.
Two structural changes. One built the brand’s presence on Amazon. The other fixed how the catalog presented that brand to shoppers.
The brand had no Amazon Brand Store — no curated space for shoppers to discover the full range. We designed and built a Brand Store from zero: organised by product category, optimised for discovery and browse behaviour, and built to convert visitors arriving from both organic and paid sources. The Store gave the brand a home on Amazon and a destination to drive traffic toward.
Variations that belonged together were listed separately — each as a standalone ASIN with its own listing, its own reviews split across multiple pages, and no connection to the wider range. We consolidated all fragmented variations into properly structured parent-child relationships. Shoppers could now see the full product range on a single listing, compare options, and move between them without leaving the page. Review consolidation alone improved conversion signals across the board.
With variations properly linked and the Brand Store giving shoppers a logical browse journey, average order value rose organically. Customers who previously bought a single product in isolation now encountered the full range at the point of purchase — and bought more of it. The 34% AOV increase required no promotions or price changes. It required the catalog to stop hiding itself.
Monthly Amazon revenue grew from $15K to $28K in 60 days. Brand Store visitors increased 35%. Average order value lifted 34% as shoppers discovered the full product range through properly structured variations and a Brand Store that gave them a place to browse. No additional ad spend was required. The growth came entirely from fixing what was already there.
A fragmented catalog actively suppresses revenue. When variations are disconnected, shoppers can’t discover the full range — and AOV suffers. A Brand Store and proper variation architecture aren’t cosmetic improvements. They are structural revenue drivers. For this brand, the fix required no additional spend. It required fixing the foundation the spend was already landing on.
We build Brand Stores and fix catalog structure that unlocks the growth already sitting in your account.