A bedding brand spending $25K/month on advertising was generating $100K in monthly revenue — but at a 45% ACoS. Nearly half of every dollar spent on ads was being absorbed by inefficiency. TACoS sat at 25%. The business was moving, but the unit economics were not built to scale.
The problem wasn’t the budget. It was where the budget was going. High CPCs on irrelevant keywords, ad spend directed at the wrong products, and no structure connecting campaign investment to margin. Within 6 weeks, ACoS was at 18%. Within the same period, revenue doubled — because the same budget, spent correctly, went further.
The fix was structural. We rebuilt the campaign architecture from the ground up, targeting keywords with genuine purchase intent, and reallocated budget toward the products most likely to convert.
The existing keyword list was generating impressions without purchase intent. We audited every active search term, paused those generating spend without return, and rebuilt targeting around high-intent, product-specific keywords. Negative keyword lists were built out to stop budget bleeding into irrelevant queries.
High CPCs were driven by overbidding on broad terms where competition was high and intent was low. We introduced tiered bidding based on search term performance — pushing bids down on expensive low-converters and reallocating that budget toward proven terms at lower cost. CPCs fell and conversion quality rose simultaneously.
Ad spend was redistributed based on product margin and conversion rate — not evenly across the catalog. Products that converted well and carried strong margins received more investment. Products that were consuming budget without proportionate return were deprioritised. The same monthly spend went to work where it could compound.
ACoS moved from 45% to 18% in 6 weeks. TACoS dropped from 25% to 12%. Revenue doubled — achieved not by increasing spend, but by deploying the existing budget with structure. BSR improved consistently as higher-quality purchase velocity signalled stronger organic relevance to Amazon’s algorithm.
A high ACoS is rarely a budget problem. It’s almost always a structure problem. When spend is going to the wrong keywords and the wrong products, more budget makes the inefficiency worse — not better. The fastest path to improved profitability is not cutting spend. It’s auditing where it’s going and rebuilding the logic that directs it.
We audit the structure, fix the keywords, and redirect budget to where it compounds — without touching your monthly spend.