A growing natural food brand had built strong organic traction on Amazon — but growth had hit a ceiling. Revenue was steady, paid media was inconsistent, and there was no defined strategy to grow Subscribe & Save.
With ~7,200 active Subscribe & Save customers and a TACoS that felt fragile to scale, the brand needed a system — not just ad management. The challenge was to grow revenue while simultaneously building the repeat-purchase behaviour that makes consumable brands durable.
We implemented a structured Amazon growth framework focused on both acquisition and retention — three interlocking systems designed to compound over time.
Paid traffic aligned to repeat-purchase SKUs — shifting targeting away from one-off conversion toward customers most likely to subscribe. Campaigns restructured to support subscription behaviour at every funnel stage, with acquisition filtered for quality over volume.
Campaign architecture rebuilt from the ground up for clarity and control. Budget reallocated toward top-converting segments, eliminating spend generating traffic without retention value. Scaling tied directly to performance benchmarks — spend only increased when efficiency justified it.
Every acquisition decision linked to long-term customer value — not just immediate ROAS. Spend scaled responsibly with TACoS protected throughout expansion. The result: a system where growth compounds instead of requiring constant intervention to maintain efficiency.
Revenue scaled from $2.5M to $8M annually in 10 months. Ad-driven revenue grew from minimal to $1M+ annually. TACoS held at 11–12% throughout. The brand now runs at $170K/week — an $8M+ annual pace.
For consumable brands, paid media only compounds when built to support retention — not just acquisition. Rebuilding campaign architecture around repeat-purchase SKUs turned inconsistent spend into a structured growth engine. The result: predictable, recurring revenue that scales without sacrificing efficiency.
We work with consumable brands who want growth systems — not just ad management.